Athena: Observe, Learn, Grow
Athena is a design system for an online learning experience that uses motion graphics and information design along with succinct narratives and engaging webpage browsing to help visual learners comprehend complex information. This system will leverage several theories such as Pictorial Superiority Effect, which suggests vision is the most powerful pathway to the brain (Zadina, 2014). As well as Dual Coding Theory explaining that two senses stimulated at once will increase comprehension (Sadoski, 2012). Conveying content like "Marketing Ethics" in an effective way can be difficult, but visual education can bridge the pathway to these topics in an interactive way that incorporates animation, audio, and interaction.
Sadoski, Mark, and Paivio, Allan. Imagery and Text : A Dual Coding Theory of Reading and Writing. London: Routledge, 2012. Accessed March 28, 2020. ProQuest Ebook Central
Zadina, Janet. Multiple Pathways to the Student Brain : Energizing and Enhancing Instruction, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/rit/detail.action?docID=1687057
Adam Smith, Mike Strobert
Visual Communication Design Thesis