Dr. Uyanga Bazaa presents "Conceptual Definition, Operationalization, and Factors of Value Perspective"
Assistant Communication Professor Dr. Bazaa presented her paper titled "Conceptual Definition, Operationalization, and Factors of Value Perspective" at the 73rd International Communication Association's Annual Conference that will be held between May 25 and 29, 2023. Her presentation explores value congruence, as an antecedent of the organization-public relationships, benefits from a valid measurement scale to predict quality relationships between organizations and the public.